Card Present vs. Card Not Present Transactions
Businesses want streamlined operations and maximum productivity, but sometimes these improvements come at a cost. Payment processing is so synchronized with daily operational costs that the service is easy to overlook as it as a major expense. Fraud liability also plays a role in defining profit margins, so it is important to know how to minimize risks and maximize potential profits. Whether or not the card is present during transactions is one of the biggest factors in determining some of these costs and risks.